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Erika Harvey
This is the last week to check out the advertising billboard for John Masters Organics, next to the High Line at West 20th Street.

If you’ve recently walked the High Line, you’ve probably come face-to-face with an advertisement for John Masters Organics, featuring a beautiful, 100-foot-tall man, with enviable washboard abs and a come-hither gaze to warm the soul.

Follow us after the jump for more on the latest in the High Line’s billboard saga.

Kate Lindquist
100000 BillPhoto by Friends of the High Line Courtesy John Baldessari and Marian Goodman Gallery, New York

Today we unveiled The First $100,000 I Ever Made, a new work created by artist John Baldessari. The work features a $100,000 bill enlarged to cover the 25-by-75 foot billboard next to the High Line at West 18th Street. This is the first work presented in a newly launched series called HIGH LINE BILLBOARD.

We asked Cecilia Alemani, Curator and Director of High Line Art at Friends of the High Line, to answer some questions about the new work.

Kate Lindquist
julietThroughout the month of August, billboards along the High Line displayed public art, sexy ads, and more. Photo by Friends of the High Line

First David Beckham showed us his underwear. Then the Armani chicks flaunted their sexy bodies in bathing suits. Earlier this month, Larry Flynt got in on the action. And now Charlie’s Angels are taking it over.

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