On May 31st the corner of West 18th Street and 10th Avenue received a colorful new addition to the Edison Properties billboard. Untitled is the latest edition on HIGH LINE BILLBOARD, a series of commissions by High Line Art for the large billboard next to the park at West 18th Street. It was installed by acclaimed Italian artist Maurizio Cattelan and photographer Pierpaolo Ferrari, the artists behind the photography magazine Toilet Paper.
Invited by High Line Art to present a work on the billboard, the artists selected an untitled image featuring ten fingers mysteriously popping out of a blue velvet background. The surreal image both celebrates and parodies the deceptive power of commercial photography and the seduction of advertising. The artists’ billboard marks the first large-scale public artwork in the world as part of their publication Toilet Paper.
Watch the installation process of the billboard with a time lapse video created by Ferrari.
The billboard will remain on view through Friday, June 29. Thanks to in-kind support from Edison Properties, the owner of the property on which the billboard sits.