Press Release: Target High Line Street Festival

highlighted mobile

Press Release: Target High Line Street Festival

CONTACT:
Friends of the High Line
Katie Lorah – (212) 206-9922 / katie@thehighline.org


FOR IMMEDIATE RELEASE:
TARGET HIGH LINE STREET FESTIVAL CELEBRATES OPENING OF NEW YORK'S NEWEST PARK

Sponsored by Target

Festival Marks the 10th Anniversary of Friends of the High Line
and the 75th Anniversary of the High Line itself



JULY 12: New York City's Meatpacking District came alive this weekend for the Target High Line Street Festival, a free celebration of the opening of the High Line, New York's newest and most innovative green space.

Front and center at the Festival was the World’s Largest Lemonade Stand – served from a 1,300 gallon custom-built Rosenwach water tank. The Festival featured internationally acclaimed artists, inflatable sculptures, a reincarnation of the West Side Cowboy from the Federation of Black Cowboys, body painting, and performances by the Hungry March Band, Zona Del Barrio, and Michael Arenella and his Dreamland Orchestra, among others.

“We’re thrilled to celebrate this terrific occasion with so many members of our community,” said Friends of the High Line Co-Founder Robert Hammond, “The Target High Line Street Festival is a great opening-season showcase for the creative spirit and energy that helps make the High Line so special.”

“At Target, we are committed to making arts and cultural experiences affordable and accessible to all,” said Laysha Ward, president, community relations, Target. “We are thrilled to support the free Target High Line Street Festival and hope that the entire New York community will continue to enjoy this unique historic structure and park for years to come.”

An exciting array of hands-on activities including a special Target “Hi from the High Line!” photo postcard booth, a “recycled trees” sculpture created with the Children’s Museum of the Arts, and a Greenmarket: Youthmarket presented with the Council on the Environment of New York City, featuring corn roasting and cider making demonstrations and treats from local providers added even more fun to the day’s activities.

Internationally-acclaimed balloon sculpture artist Jason Hackenwerth was on hand working on a large public balloon sculpture of flowers and giant insects, and silk-screen artists helped guests create their own free t-shirts, featuring images by artist Michael De Feo. The Festival featured a reading of Peter Brown’s The Curious Garden, a New York Times best-selling children’s book inspired by the High Line.

About the High Line: Friends of the High Line (FHL) is a 501(c)(3) non-profit organization working in partnership with the City of New York on the preservation and reuse of the High Line, a 1.5-mile-long historic elevated rail structure on the West Side of Manhattan. Founded in 1999, FHL is supported by nearly all the elected officials representing the High Line neighborhoods, numerous civic organizations, and thousands of preservationists, open-space advocates, design professionals, and civic-minded individuals and businesses from New York and across the United States. The park on the High Line, inspired by the found landscape that grew up when the trains stopped running, is designed by James Corner Field Operations and Diller Scofidio + Renfro. The first section opened in June, 2009.The High Line is property of the City of New York and under the jurisdiction of the Department of Parks & Recreation. More information is available at www.thehighline.org.

About Target-US: Minneapolis-based Target Corporation (NYSE:TGT) serves guests at 1,699 stores nationwide and at Target.com. Target is committed to providing a fun and convenient shopping experience with access to unique and highly differentiated products at affordable prices. Since 1946, the corporation has given 5 percent of its income through community grants and programs like Take Charge of Education. Today, that giving equals more than $3 million a week.

Waste reduction and recycling support for this event provided by Council on the Environment of New York City’s Office of Recycling Outreach and Education (www.cenyc.org/oroe).

Photos from the Street Festival are available. Please contact Katie Lorah: katie@thehighline.org.

###