Over the last three years, nearly 8 million people have chosen to #OptOutside instead of joining the shopping frenzy that is Black Friday. Started by REI, one of Friends of the High Line’s longest standing partners, the #OptOutside campaign encourages everyone to “take a breath” in our busy world by grounding themselves in the outdoors.
REI believes that as individuals, families, and communities, we are happier and healthier when we choose to spend time in nature together. That is why REI’s co-op gives their 12,000 employees Black Friday off to spend time outside with loved ones.
And that’s why, for the third year in a row, we’re using Black Friday as a moment to join REI, take a breath, and participate in the #OptOutside movement. We hope today and this weekend you will join us on the High Line and choose to #OptOutside with your friends and family.
Open from 7:00 AM to 10:00 PM until December 1, the High Line has 20 blocks of public green space for you to explore:
Looking for a different way to #OptOutside? Visit REI’s experiential search engine to get inspired and discover your next adventure.